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Email tracking

Email marketing is a critical aspect of any business looking to boost engagement and conversions.
Track Open & Click Rates

Email tracking allows businesses to monitor the success of their email campaigns by tracking open and click-through rates. Open rates reveal how many recipients have opened the email, while click-through rates show the number of people who clicked on a link within the email.

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These metrics can help businesses determine the effectiveness of their email subject lines, content, and call-to-action.

Monitor Engagement Over Time

Email tracking also enables businesses to monitor engagement over time. By tracking how subscribers interact with emails, businesses can determine what types of content generate the most interest and engagement. This information can then be used to tailor future email campaigns and improve overall performance.

Use A/B Testing

A/B testing involves creating two versions of an email campaign with slight variations in content and design to determine which one performs better. Email tracking allows businesses to monitor the success of each version, providing valuable insight into what works and what doesn’t. By using A/B testing, businesses can make data-driven decisions to optimize their email campaigns and improve engagement.