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Last Updated: April 11, 2023

What Your Attribution Software Isn’t Telling You

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Attribution software has become a critical tool for businesses looking to track and measure the effectiveness of their advertising campaigns. These tools can provide valuable insights into the customer journey, showing which channels and touchpoints are most effective at driving conversions. However, many businesses rely solely on attribution software and overlook other important data that can impact their advertising strategy.

Here are a few things your attribution software may not be telling you:

  1. The impact of brand awareness: Attribution software typically measures the last click or conversion and doesn’t account for the role of brand awareness in the customer journey. Building brand awareness is a critical part of any advertising strategy, and businesses need to track the impact of their brand campaigns beyond just direct conversions.
  2. The impact of offline channels: Attribution software is designed to track online interactions, but many businesses use offline channels, such as TV and print, to drive brand awareness and traffic to their website. These offline channels may not be tracked by attribution software, leading to an incomplete picture of the customer journey.
  3. The impact of external factors: Attribution software typically focuses on internal data, such as ad spend and website traffic, but may not take into account external factors that can impact advertising effectiveness. For example, changes in consumer behavior or market trends may impact the success of advertising campaigns, and businesses need to stay on top of these trends to adjust their strategy accordingly.

To get a more complete picture of the customer journey and improve advertising effectiveness, businesses should consider using a platform like Growify. Growify offers a comprehensive suite of tools that track both online and offline channels, monitor external factors, and provide valuable insights into the customer journey. By using Growify, businesses can optimize their advertising strategy and drive better results.

While attribution software is a valuable tool for tracking advertising effectiveness, it’s important to recognize its limitations and supplement it with other data sources. By using a platform like Growify, businesses can get a more complete picture of the customer journey and make data-driven decisions to improve advertising performance.

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