Last Updated: June 7, 2024

2024 Software Showdown: Growify vs. Wicked Reports



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Scaling your advertising efforts can be difficult without the help of attribution software. Adding more technology to your SaaS tech stack can be intimidating and costly, but several helpful options exist to manage your campaign analytics.

In this edition of our software comparison series, we’ll compare Growify and Wicked Reports. These two software programs provide advertisers with multi-touch attribution tools to centralize data and better understand customer touchpoints. In this comparison guide, we will discuss the features, pricing, and other factors to consider when choosing the right fit for your business.

What is Growify?

Let’s start off with Growify. This attribution software is perfect for companies looking to navigate their advertising campaigns. Growify is a cutting-edge marketing attribution software designed to empower marketers with insights into channel performance. With its intuitive interface and powerful reporting capabilities, Growify simplifies complex data, making it much easier to gauge the effectiveness of your campaigns. With Growify, marketers can confidently optimize advertising strategies, knowing they have the tools to boost their ROI and drive sustainable growth.

Imagen The aspects of marketing attribution software Growify

Growify Features

Growify stands out for its wide range of features. The following features provide marketers with a versatile toolkit to easily navigate their campaigns.

  • All-in-one dashboard: The dashboard centralizes vital business metrics to streamline data management. Viewing all your metrics in one place saves time by minimizing data management efforts.
  • Customized Integrations: We offer a wide range of pre-built integrations and connectors, allowing you to connect with popular marketing tools. You can also use our robust API and developer resources to create custom integrations.
  • Customer journey maps: You can analyze user behavior at each customer journey stage and see which interactions drive engagement.
  • Predictive analytics & AI: This tool uses historical data from various sources to identify trends and guide future decision-making processes.
  • Power Pixel: Using Pixel Connection, you can effortlessly link your website’s pixel to Growify, unlocking profound insights into user behavior.
  • Budget Allocation: The budget tool ensures optimal ad spend distribution across campaigns and channels.

What is Wicked Reports?

Founded in 2015, Wicked Reports is a multi-touch marketing attribution software that leverages first-party data to provide an overview of paid marketing activities. Their platform ensures decision clarity for achieving CAC and ROAS goals. The Wicked Coach automates data analysis, providing direct insights and actionable steps. This helps form better strategies by simplifying complex user journey data, allowing for budget adjustments based on KPIs.

Wicked Reports caters to online marketers, particularly those in small to medium-sized businesses. They provide practical and cost-effective information to make marketing decisions that lead to real sales. They turn sales and marketing data into actionable insights using their patented People-Based Tracking, augmented intelligence, and data tools.

The Wicked Reports home page.

Wicked Reports Key Features

Wicked Reports offers innovative tools to help businesses drive growth, from streamlining data analysis to simplifying attribution tracking. Check out its features below. 

  • Wicked Coach: This feature saves marketers 10 hours of data analysis per week by automatically spotting growth opportunities and areas where ad spending is not being allocated properly.
  • Attribution Time Machine: The attribution time machine dives into past and future data, tailoring attributes in real-time.
  • “Netflix style” Attribution Easy Button: This button simplifies attribution analysis by presenting strategies and attribution data in a style similar to your Netflix home page. This makes it easy to view your attribution models and pick the best one for your campaign.
  • Funnel Vision: Funnel vision lets you see your marketing funnel clearly with automatic segmentation, helping you customize your approach at each stage.
  • Google and Facebook Ads AI Integration: Brands can boost ad performance by using AI to feed high-quality data to Google and Facebook Ads. You can access new lead data crucial for optimizing TOF cold traffic through Wicked Reports’ API integration.

The Wicked Reports dashboard page.


When deliberating between Wicked Reports and Growify, several factors come into play. Let’s discuss pricing first. When considering the cost of Wicked Reports, users can determine their price using the sliding scale feature on their website. You select how many impressions or contacts your website receives, and Wicked Reports provides you with three different prices, which are categorized in the following structure:

  • Wicked Good: The first tier offers basic features but excludes live conversion reporting, custom conversions, and a dedicated Slack channel.
  • Wicked Awesome: This tier includes all features of the Wicked Good plan, along with live conversion reporting, custom conversions, and custom CRM solutions.
  • Agencies: Custom pricing is available for larger agencies. This tier provides all features of the previous tiers, along with additional benefits such as a dedicated Slack channel, comprehensive training materials, pricing incentives, and expert settings for Wicked Coach to standardize data-driven decisions.

Growify offers a more straightforward pricing model with four pricing tiers. Our prices are generally more affordable than Wicked Reports, and Growify offers the first 30 days for free. 

  • Starter $299/month: This plan suits sites with up to 10,000 monthly visitors. It also includes all of the Growify features. 
  • Scale $499/month: Scale is the most popular pricing option for brands who are looking to expand. This plan is perfect for sites with up to 50,000 monthly visitors. 
  • Pro $799/month: Established businesses with up to 100,000 monthly visitors benefit most from the Pro plan. 
  • Enterprise Custom/month: If your site has over 100,000 monthly visitors, Growify will create a custom pricing plan for your business, depending on your brand’s needs. 

Imagen a call to action to use Growify attribution software Growify

So, Which One to Choose?

When choosing a marketing attribution software, reading as many reviews as possible is essential. Reviews allow you to gauge the software’s usability and its potential value as an addition to your tech toolkit.

Users appreciate Wicked Reports’ ability to provide insights on ad performance using different attribution models. Their software also tracks users over longer sales cycles than traditional ad platforms. Customers also like the variety of tools available beyond ROI measurement. However, some users find the software challenging to learn, although they acknowledge the extensive documentation and support provided.

For Growify, users appreciate the intuitive design and the ability to view all their metrics easily on the dashboard. Similarly, setting up Growify may seem daunting for new users, but our team is always available to help customers get the most out of our attribution software.

Both platforms serve as indispensable tools for scaling advertising efforts. They both offer insights that are instrumental in navigating the complexities of digital marketing. The decision between Growify and Wicked Reports boils down to what works best for you. It’s all about finding the right fit to supercharge your marketing efforts.

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