5 Best Hyros Competitors You Should Consider In 2025

Hyros is a popular tool for multi-channel attribution and ROAS (return on advertising spend) tracking. Its advanced features help businesses understand customer journeys and optimize marketing campaigns.

However, Hyros may not be the perfect fit for every organization due to its setup complexity, limitations, or specific feature set.

Marketers often look for Hyros alternatives that are easy to configure and better suit their business needs.

For example, if you’re seeking an alternate marketing attribution software, Growify is among the best options to consider. It consolidates all your marketing data from different advertising platforms—Google Ads, Facebook, or Shopify—to give you a full picture of your campaigns. Book a demo or start a free trial to learn more.

In this article, we’ll review the best Hyros competitors and alternatives. We’ll discuss how each platform compares to Hyros and its unique advantages.

What is Hyros?

Source: Hyros.com

Hyros is a marketing attribution and ad tracking software designed to help businesses understand their campaign data. It works by tracking customer interactions across various channels to see how far they make it in your marketing funnel.

By integrating with multiple platforms, Hyros offers insights into sales attribution, customer journey mapping, and return on investment (ROI) analysis. This enables companies to make informed decisions about their advertising strategies.

Advantages of Hyros

Hyros is a robust platform that helps agencies and brands track campaign effectiveness and optimize ad budgets. It stands out in the market due to the following capabilities:

• Multi-channel attribution: It provides precise tracking across various platforms, including calls, emails, and social media sites. This extensive view of your marketing campaigns reveals which channels drive sales, which can support informed budget allocation.
• Improved ROI tracking: Hyros offers detailed insights into customer journeys, making it easier for businesses to identify the most profitable touchpoints.
• AI-powered insights: The platform uses artificial intelligence to analyze data patterns and feed information to Facebook and Google Analytics for better ad targeting accuracy.
• Dedicated support: Businesses that use Hyros can benefit from one-to-one support to help them understand the full impact of revenue data.

Drawbacks of Hyros

While Hyros offers valuable features, it also comes with downsides. It’s important to consider these drawbacks to determine whether the platform is the right fit for your marketing needs:

• No support for UTMs: Hyros lacks support for UTM parameters, which are important for tracking specific campaign performance. This limitation can hinder detailed analysis for marketing agencies and e-commerce brands.
• Complex to set up: Reviews mention that setting up Hyros can be challenging. The initial configuration may require significant time and technical expertise.
• Lack of customization: Some users find Hyros’s reporting features rigid. The inability to customize reports to specific needs can limit insights for lead generation companies seeking tailored data views.
• Issues with subscription cancellation: There have been complaints about difficulties in canceling subscriptions. Users have reported challenges in ending their service, leading to frustration and unexpected charges.

Top 5 Hyros Competitors and Alternatives

If you’ve decided that Hyros is not the best platform for your needs, you can consider these alternatives:

1. Growify
2. SegMetrics
3. Triple Whale
4. Northbeam
5. AnyTrack

Below is a detailed review of the best Hyros alternatives.

1. Growify

Growify is an AI-powered marketing analytics platform and attribution software designed to help businesses optimize marketing efforts. It offers real-time performance tracking, multi-touch attribution, and creative analytics to provide extensive insights into how customers engage with different campaigns.

While both Growify and Hyros include advanced attribution tracking, Growify distinguishes itself with a more user-friendly interface and customizable reporting features. It allows organizations to prioritize the metrics that matter most to their campaigns across all channels.

Growify also stands out due to its unified approach to marketing. It enables agencies and brands to manage the sales funnel, budget, user behavior, and creative performance in one place at an affordable price.

Key Features:

• Full-funnel dashboard: This provides a centralized view of key performance metrics (like ad spend and ROAS) across all marketing channels.
• Performance analytics: They offer AI-powered insights into marketing performance by tracking user demographics, market trends, and customer preferences.
• Multi-touch attribution: Growify helps businesses choose the right attribution model and identify which marketing channels have the most impact.
• Customer journey mapping: It visualizes how users engage with brands to improve marketing strategies.
• Budget management: The platform can reveal cost-saving opportunities and spot channels with untapped growth potential to drive significant returns on advertising spend.
• Creative insights: These compare the effectiveness of visuals and copy across different channels. They also suggest strategies that resonate with target audiences to ensure maximum impact.
• Pre-built and custom integrations: Growify seamlessly connects to other platforms like Google, Meta, and Klaviyo. It also offers robust API and developer resources for more complex integrations.

Pricing:

Growify is available in four pricing tiers to accommodate various business sizes:

• Starter: $299/month for up to 10,000 monthly visitors.
• Scale: $499/month for up to 50,000 monthly visitors.
• Pro: $799/month for up to 100,000 monthly visitors.
• Enterprise: Custom pricing for over 100,000 monthly visitors.

Each plan includes access to all features without hidden costs or extra charges. All plans have a 20% discount when paid annually.

Growify also offers a free 30-day trial for businesses. Sign up today to get started, or contact us for a product demo.

2. SegMetrics

Source: SegMetrics.io

SegMetrics is an ad attribution and revenue tracking platform that connects ad spend to actual sales data. It provides detailed insights into customer lifetime value (CLV), recurring revenue, and campaign ROI.

With native integrations into CRMs, email marketing tools, and ad platforms, SegMetrics simplifies data analysis by consolidating all performance metrics into one dashboard.

Compared to Hyros, SegMetrics offers a cost-effective platform with more flexible reporting tools. However, it lacks deeper multi-channel tracking and advanced attribution for complex campaigns.

Key Features:

• Ad attribution: It tracks which campaigns drive the most valuable leads and sales.
• Custom reports and dashboards: These enable marketers to focus on metrics that matter the most.
• CLV tracking: It calculates customer lifetime value to help businesses focus on loyal customers.
• Funnel optimization: The platform can visualize sales funnels to identify bottlenecks and opportunities for improvement.

Pricing:

SegMetrics charges businesses based on the number of their active email subscribers. Below are sample costs based on 10,000 subscribers:

• Essentials: $57/month for full-journey attribution and basic reporting.
• Intelligence: $197/month for advanced features like business intelligence platform reporting, purchase conversion API, and one-on-one onboarding.
• Business: $397/month for advanced data APIs, server-side tracking, and a dedicated account manager.
• Enterprise: Custom pricing for larger enterprises.

3. Triple Whale

Source: TripleWhale.com

Triple Whale is a comprehensive marketing analytics platform tailored for agencies, e-commerce brands, and media buyers. It uses Triple Pixel to track first-party data and capture the entire customer journey across selling platforms, including Shopify.

Triple Whale also integrates AI to summarize data, build custom reports, and analyze marketing metrics. Plus, it offers powerful dashboards with custom reports to support better decision-making.

Unlike Hyros, Triple Whale can support UTM parameters to provide more accurate data tracking. It can monitor the performance of each individual campaign, making the platform useful for those who run ads. 

Key Features:

• Triple pixel: It tracks multi-channel attribution to connect ad spending with customer purchases.
• Customizable dashboard: It centralizes key metrics like ROAS, customer acquisition cost (CAC), and lifetime value in a visual format.
• Profit tracker: Triple Whale analyzes profit margins by factoring in ad spending, cost of goods sold (COGS), and shipping.
• Post-purchase surveys: The platform collects feedback directly from customers to improve marketing strategies.

Pricing:

The pricing for Triple Whale is based on a company’s annual gross merchandise volume (GMV).

For example, businesses with a GMV of less than $1 million are recommended the Growth plan. It costs $2,990 per year, which includes basic analytics boards, ad channels, and integrations.

If GMV exceeds $1 million, the ideal plan is the Pro version ($4,990 per year). It includes everything in the Growth plan in addition to advanced ad channels and integrations.

4. Northbeam

Source: Northbeam.io

Northbeam is a marketing analytics platform designed for data-driven e-commerce businesses. It uses AI and machine learning for multi-touch attribution and media mix modeling.

Northbeam has customizable dashboards that provide detailed insights into customer acquisition costs (CAC), lifetime value (LTV), and channel performance.

Plus, it can generate reports via creative cards. These translate complex data into visuals, eliminating the need for overwhelming spreadsheets.

Northbeam’s strength lies in its focus on predictive analytics for e-commerce. In contrast, Hyros excels in multi-channel tracking for diverse industries.

Key Features:

• Multi-touch attribution: It tracks customer interactions across all marketing channels to determine the impact of each touchpoint on conversions.
• Predictive analytics: Northbeam analyzes historical data to predict future performance and help marketing teams allocate ad spending more effectively.
• Creative cards: These provide access to key metrics and creative content in one visual container.
• Interactive dashboards: These are customizable to fit every company’s needs.

Pricing:

Northbeam offers three pricing tiers with varying features included:

• Starter: $1,000/month for up to 1 million page views, including multi-touch attribution and Shopify integration.
• Professional: $2,500/month with advanced features like creative analytics and export API access.
• Custom: Custom pricing is available for brands that require a custom marketing intelligence platform and expert guidance.

5. AnyTrack

Source: AnyTrack.io

AnyTrack offers an ad spend tracking and marketing attribution platform for e-commerce businesses and affiliates. It automatically captures user interactions and syncs conversions across platforms like Facebook, Google Ads, and CRMs.

The software also integrates seamlessly with affiliate networks and analytics platforms. This creates a unified view of marketing performance.

Compared to Hyros, AnyTrack is easy to set up within minutes. However, it lacks advanced attribution analysis tools for managing complex campaigns.

Key Features:

• AutoTrack events: Automatically captures outbound clicks and form submissions without manual coding.
• AutoTag and subIDs: It instantly sets up and forms with tracking tags to ensure accurate funnel attribution.
• Affiliate network integration: AnyTrack seamlessly connects with over 60 affiliate networks via API or postback URL integrations.
• Custom audiences: It allows businesses to build audiences based on real conversion data to improve ad targeting.

Pricing:

AnyTrack offers three subscription plans to suit different marketing needs:

• Basic: $50/month for 1 website and up to 50,000 sessions.
• Personal: $150/month for 3 websites and up to 500,000 sessions.
• Advance: $300/month for 10 websites and up to 3 million sessions.

Key Comparison Table: Hyros vs. Competitors

Below is a side-by-side comparison of Hyros and its top competitors to help you make an informed decision.

Capabilities/Software	Hyros	Growify	SegMetrics	Triple Whale	Northbeam	AnyTrack
Multi-channel attribution	Yes	Yes	Yes	Yes	Yes	Yes
Predictive insights	Yes	Yes	No	Yes	Yes	No
Creative analysis	No	Yes	No	Yes	Yes	No
Real-time data	Yes	Yes	Yes	Yes	Yes	Yes
Customer journey mapping	Yes	Yes	Yes	Yes	No	Yes
Customer profiles	No	Yes	Yes	No	No	Yes
Budget visualization	No	Yes	No	No	Yes	No
Integrations	Multiple integrations, including call management systems and sales funnels	100+ pre-built integrations, with support for unlimited integrations via API and developer resources	Integrates with 100+ tools	Integrates with 25+ tools	30+ native integrations	20+ native integrations
Starting price	$230/month (annual plan) for up to 20k monthly revenue tracked	$299/month for all features, including AI insights and other advanced tools	$57/month for basic features	Custom (based on GMV)	$1,000/month for basic features	$50/month for basic features and single website tracking
Customer support	Dedicated account manager, chat, email, Facebook group	Chat, email, support center, FAQ section	Chat, email, support center, SegMetrics University online courses	Chat, email, phone, knowledge base, Triple Whale University	Email, knowledge base, customer success manager (for the Enterprise plan)	Chat, email, knowledge base

Criteria for Evaluating Hyros Competitors

If you’re still unsure which Hyros alternative to choose, you can evaluate each one based on the following criteria.

Support for Multi-Channel Campaigns

Make sure the tool can track and attribute performance across all your advertising channels. For example, if you use both Google and TikTok ads, check if the software seamlessly integrates with these marketing platforms.

The more tools it supports, the better. This provides a complete view of how channels contribute to conversions.

Pricing and Cost-Effectiveness

Assess each tool’s pricing and choose one that aligns with your budget while delivering faster ROI. You should also consider if the pricing plan is transparent and doesn’t include additional costs for extra features.

Accuracy in Attribution Tracking

Prioritize Hyros alternatives that provide precise data on customer journeys and conversions. This can help you optimize ad spending.

Customization Options

Choose platforms that offer custom dashboards and reporting to suit your specific business metrics. These allow you to focus on data that aligns with your marketing goals.

Integration Capabilities

Make sure the Hyros alternative connects with ad networks, customer relationship management (CRM) software, and email platforms for seamless data sharing. Go for native integrations, which don’t require complicated setup. 

However, having API access is also useful for custom connections.

Switch to Growify to Unlock Better Insights

If you’re seeking an alternative to Hyros due to its complex setup and higher costs, consider Growify’s marketing attribution platform.

Growify offers a user-friendly interface with seamless integration across multiple marketing channels. Its AI-powered analytics provide real-time data that help you make informed decisions swiftly.

With Growify, you can also track the entire customer journey and understand where leads are coming from. You can even monitor creative performance and compare which marketing efforts drive the most impact.

Moreover, Growify’s transparent pricing structure ensures you receive value without unexpected expenses.

Switch to Growify today to enhance your marketing strategies with AI-powered insights and multi-channel attribution. Sign up for a free account or book a demo right now.

FAQs About Hyros Competitors

What is Hyros used for?

Hyros is a marketing analytics tool that helps businesses track multi-channel campaigns, attribute conversions, and measure ROI. It’s primarily used to optimize ad spending and scale marketing campaigns.

Who is the CEO of Hyros?

The CEO of Hyros is Alex Becker, who is also the founder of the platform. He built Hyros to address challenges in advertising attribution and data-driven decision-making.

What is the difference between Hyros and SegMetrics?

Hyros excels in multi-channel attribution and ROI tracking for complex campaigns. Meanwhile, SegMetrics focuses on lead attribution, customer lifetime value, and custom reporting for businesses prioritizing revenue analytics.