Last Updated: June 21, 2024

Is Shopify Worth It for Ecommerce Brands?



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If you’re launching a new business and seeking a supportive platform, Shopify is often the preferred choice among online retailers. With over 28% of stores adopting the platform, Shopify is undoubtedly the largest ecommerce platform in the United States. With over two million merchants and over 4.6 million active websites, Shopify is a strong contender for new businesses seeking a reliable platform. But does popularity guarantee efficiency? Is Shopify worth it? In this article, we’ll explore the pros and cons of Shopify and help you determine if it’s the right ecommerce platform for your brand.

What is Shopify and What Makes it Different?

Before diving into the details, it’s essential to understand the basics of this platform. Shopify markets itself as an all-in-one commerce application that allows businesses of all sizes to create an online store. Its core features include omnichannel selling, customizable themes, mobile commerce, translation management, market-specific pricing, and fast loading speeds.

Shopify is an enticing option because business owners are open to more than online sales. The platform bundles all commerce activities so you can sell in multiple places, including social media, in-store, and on your website. Business owners can monitor their sales process, order details, and post-sale analytics.

This platform stands out for ecommerce brands because it has some of the best sales features on the market.  If you manage a large product catalog, Shopify excels in organizing inventories and ensuring efficient operations. Below, we will delve into the benefits of Shopify.

The Shopify search and discover page.

Benefits of Shopify

As a new business owner, the multitude of decisions to make is daunting. Everyone faces these initial hurdles, so let’s explore whether Shopify is the right choice for your business.

Easy to Use

One major benefit of Shopify is that it requires no coding knowledge. You do not need web development skills to get your business started and off the ground.  Its user-friendly interface provides several templates you can customize based on your needs. Shopify offers drag-and-drop features, saving you time and potential headaches. This feature is not available on other similar commerce platforms like WooCommerce. Ease of use is a central selling point because it balances simplicity with functionality. Shopify also offers over 1,000 themes when building your store. Each theme also includes a variety of free and paid designs to meet your brand’s needs.


Shopify offers several payment plans, making it accessible to businesses with varying budgets. There are five different plans available:

  • Basic ($29/month): Perfect for small businesses looking to scale
  • Shopify ($79/month): Best for established stores
  • Advanced ($299/month): Ideal for large-scale brands
  • Shopify Plus ($2,300/month): Best for industry leaders
  • Enterprise (custom pricing): For large businesses with massive inventories

Shopify’s ecommerce abilities are available in their cheapest plans, unlike other platforms like Wix. Shopify also provides regular updates, so you can rest assured you will always receive an up-to-date version of the platform.

A lock signifying site security on Shopify.

Effective Security

If your website is hacked, you could lose hundreds, if not thousands, of dollars in sales while it is down. You don’t have to worry about that with Shopify because it has a full team dedicated to protecting all of its stores from hacking. The platform offers SSL encryption, an alert system for unauthorized access, and two-factor authentication, among other security measures.

Shopify sites have unlimited bandwidth, allowing you to handle increased traffic without throttling your site’s speed. You also don’t have to worry about having a backup for your store because platform-wide issues rarely affect your store. If you do have a problem, customer service is readily available.

Shopify Forum & Customer Service

Responsive customer service agents are necessary for every platform, but Shopify goes above and beyond. Along with helpful guides and tutorials, the Shopify Forum allows users to crowdsource information for all issues. The high availability of experts allows you to find someone who can help, regardless of your Shopify plan.

The Shopify community forum.

Multi-Currency & Global Reach

Shopify wants to help your business reach as many potential customers as possible. If you’re looking to expand outside of the English-speaking market, Shopify is a great choice because it supports 20 languages and 133 currencies. This creates localized experiences for a global audience. In addition, Shopify supports over 20 online channels, including Google, YouTube, and Facebook.


By establishing a solid foundation early on, you pave the way for incremental updates to your store over time. Transitioning to a larger scale often involves a rebranding and redesign, which can significantly boost conversion rates. You can perform these updates offline on Shopify without disrupting your business operations or risking data loss during the development phase. This stability ensures continuity and minimizes the challenges typically associated with platform migrations.

Growify Integration

Shopify seamlessly integrates with Growify through a straightforward setup process. You can easily connect both platforms by following clear instructions provided by Growify. Once integrated, you can consolidate data streams from Shopify and other connected platforms into a unified dashboard. This lets you efficiently manage your store across multiple channels. These integrations help optimize workflows and improve data management.

The integrations feature on Growify.

Downsides of Shopify

No platform is perfect. Shopify offers numerous benefits for ecommerce brands, but examining its potential downsides is essential before committing to an online Shopify store.

App Reliance

One potential drawback of Shopify is its reliance on third-party apps. Relying on several different types of apps can increase the chance of compatibility issues, impacting your site’s functionality. These apps are also costly, so if you’re trying to start a business on a budget, you must watch your app subscription cost. Some advanced Shopify features are not built in, so these extra plugins may require additional money and development expertise.

A screenshot of Shopify's store.

SEO Limitations

If you’re concerned with high search engine control, Shopify’s basic blogging tools may not meet your content marketing needs. Shopify’s restrictions on robots.txt file control and handling of redirects can pose difficulties for SEO management, potentially leading to issues like duplicate content. On Shopify, there is limited URL customization for product pages compared to sites like WordPress. If that’s a concern for your site, consider an alternative platform.

Final Thoughts

Balancing the pros and cons of Shopify is pivotal in crafting your business’s trajectory and taking your brand to the next level. For new companies looking to get online quickly, Shopify offers a straightforward platform with great ecommerce tools and plenty of apps. But if you need more customization, advanced SEO capabilities, or full control over technical features, Shopify’s limitations might hold you back.

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